Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The start of the holiday shopping season is creeping up earlier every year, and that means retailers must adjust their supply chains to make sure products can get to consumers when and where they want it. Louis DeJianne, director of retail at UPS, spoke with eMarketer's Tricia Carr about the biggest takeaways from last year's holiday season shopping rush, and what retailers can do to improve this year.
eMarketer:
Did retailers fulfill all their shipping promises to their customers for the holiday season in 2017?