Executive Summary

The number of social network users worldwide continues to grow, expected to pass 3 billion in 2020. The four leading social networks—Facebook, Instagram, Snapchat and Twitter—are still gaining users worldwide. But growth is concentrated in Asia-Pacific and other developing markets, and slowing in Western Europe. Local social networks in China and Russia are also gaining users, which will help drive social network usage worldwide.

How many internet users worldwide visit social platforms regularly?

In 2019, an estimated 2.95 billion people, or 77.0% of internet users globally, will use a social network at least once per month.

Which are the largest markets for social networking?

China and India rank first and second, making Asia-Pacific the leading region with more than 1.73 billion people using social networks in 2019.

Where is the fastest growth in social network usage?

Emerging markets are generally growing faster than more advanced economies. Indonesia and India top the list in 2019; several African and Middle Eastern markets are also expanding rapidly.

Is Facebook still the leading social network worldwide?

No other social platform has as many users, and Facebook will continue to be No. 1 through 2023. But Instagram and Snapchat in particular are posting higher annual growth rates. China has its own players like WeChat and Weibo, which have user bases that rival several of the international social networks.

WHAT’S IN THIS REPORT? This report summarizes our Q4 2019 forecasts for social networking usage worldwide and in key regions and markets. It looks at the status of the major platforms and explores trends shaping the landscape.

KEY STAT: In 2019, 2.95 billion people, or 77.0% of internet users worldwide, will visit a social network at least monthly. In 2020, that number will pass 3 billion.